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was moving. and that proved out. mitt romney made a series of bargains to become the nominee for the republican party in order to beat rick perry. he moved to the right of carry on immigration. he moved to the right of rick santorum. he took the grover norquist pledge. he did all the things that were required of a potential republican nominee. but in each of those steps, he made it harder for him to win a general election. and he brought to this some strengths. the other thing that will the president four years ago was that romney was the likely nominee because i believe in the theory of opposites. whoever the incumbent is, people are looking for the brevity, not the replica. and romney would represent a stark difference from obama, a businessman, grounded, not a visionary, not an order for. >> so you thought he would be the nominee. you thought that through the whole entire primary process? >> i had a few moments of doubt, as i suspect he may have. but he got to those moments was to do what i said, to move to the right. with each step, i think he made himself more vulnerable
that was appropriate to accuse romney of somehow being responsible for that woman's death. it was inappropriate. i should point out that that ad ran exactly one time in this whole big country. partly, i suppose, because we made at disapprobation known publicly. were there legitimate issues about bain and romney's business practices? i really believe there were, and it goes to the larger debate. if you outsource jobs and cut benefits and destroy pensions -- profit off of bankruptcy's well workers lose their pensions and their jobs and benefits, is that a -- it may be a good practice for you. is it a good policy for the country? no. there were legitimate issues, but that was not one of them. that was not an appropriate ad. but look -- to your broader question, this was a very tough election. it was tough on both sides. romney, more than 90% of ads run in the primary were negative. he did not change his habits. so we had to make a case as well. we spend a lot of time and money, especially during the key period, really trying to define romney. we did. just to get the sequence -- we spent a month in th
Search Results 0 to 1 of about 2